The launch ceremony of the Yangtze River Tourism Overseas Promotion Season 2023 was held on Fridayin Yichang, Hubei Province.

The ceremony invited the Ambassador of Thailand to China, the cultural counsellor of the CambodianEmbassy in China, officials of China's Ministry of Culture and Tourism as well as relevant departments along the Yangtze River. Representativesfrom Hubei’s Yichang, Jiujiang, Enshi and Shennongjia promoted cultural and tourism resources on site.

Tentravel routeswere unveiledduring the ceremony. Theroutes feature various themes, and marshal world-class cultural and tourism resources along the Yangtze River international golden tourism belt.

The themes include cultural origins tracing, world-level heritage, Communist revolutionary heritage, nature and ecology, rural vitalization, intangible cultural heritage, and urban recreational tours.

A travel itinerary of the tourism belt was also launched at the event, so as to further translate the themed routes into market products and meet the real demand of tourists.

It?aims to comprehensively exhibit the real, multidimensional, and ever-developing image of the Yangtze River, and elevate the global appeal and competence of the tourism belt.?(en.hubei.gov.cn by Zhang Yawei）